That it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look

It is a long established fact that a reader will be distracted by the readable content of a page when

Rem ipsum dolor sit amet, consectetur adipiscing elit. Odio ac neque fermentum morbi. Aenean lectus eu, arcu, turpis. In massa

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using